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The Dani Reiss Foundation

823809587RR0001 — 0210

Registered — Toronto, ON — Private Foundation

Scores: Legitimacy 98/100 · Effectiveness 78/100

Financials: Revenue $1,321,307 · Expenditures $56,002

The Dani Reiss Foundation is the personal grantmaking vehicle of the Canada Goose CEO, structured as a private Toronto-based foundation that receives lumpy contributions and disburses to qualified donees. Its dramatic revenue swings — from $4.8M one year to $1.3M the next — are the signature pattern of a CEO-led private foundation, not an operating concern.

Our Verdict: An established private family foundation with clean governance and a long Canadian-grantmaking track record — donors here are typically the founder himself, but the public-facing financials show a credibly run vehicle.